Gotch SEO Academy 2020 by Nathan Gotch
It was strange because this company had:
A strong offline presence.
An incredible culture and their employees were fully committed to their brand.
A well-known CEO with a huge personal brand.
A strong social media presence and they were even driving tons of sales using Facebook ads.
Most people would view this company as “clicking on all cylinders”.
That’s The Power Of SEO.
It definitely wasn’t my impressive sales skills that turned this lead into a client either!
Now getting new clients by using SEO is cool, but getting them results is all that matters.
Here’s what we did to get this client results:
We performed an in-depth SEO audit.
Then we created a priority list based on what actions will have the highest impact
We identified the following actions as high-impact:
Optimizing their site’s technical performance
Improving their site architecture
Upgrading their content on their category and product pages
Now you’re probably wondering: how did it turn out?
Our client went from invisible to:
There are so many gurus pushing different marketing channels at this point that’s it hard to know where to even start.
Should you do social media marketing? Should you run Facebook ads? Should you run a messenger campaign? Should you do conversion rate optimization?
The list goes on-and-on.