• Create your core brand messaging to guide each and every message you share
• Develop specific areas of expertise, a strong viewpoint, and a compelling, unforgettable voice
• Confidently describe why editors should choose you over everyone else — the critical foundation for your rejection-proof pitch!
• Pinpoint topics that bring massive attention from media, press, and readers
• Position yourself as an expert in your field, so editors and readers alike seek your opinion

Module 2: The Money Spot

Seeing your name in the press is cool and all, but we’re building your business, not just your ego.

This module is about getting strategic with your media placements so your press gets results (to the tune of list growth, clients, and sales). Plus, you’ll learn how the heck to make that important editor connection that will take your business to the next level.

Together, we’ll map out:

• A detailed description of your dream clients, students, and subscribers…so you can create the exact content they’re looking for
• A hit list of the local, national, and niche publications that your ideal clients are reading and are consistent with your brand
• How to find the contact information for editors at big publications, even if you don’t have a single media contact. (This is worth its weight in gold — you can’t pitch editors if you don’t know where to find them!)
• Which media and publications drive real results for your biz and which don’t. (Bet you’ll be as surprised as I was when I learned this.)
• How to supercharge your SEO by choosing publications that provide high-quality backlinks to your website

Module 3: Rejection-Proof Pitching

Before you get to touch the masses with your message, you’ve got to get an editor to say “yes” to the idea.

That’s where your pitch comes in. After years of pitching editors (and admittedly making a bunch of mistakes along the way,) I know the exact way to structure your pitch to get approved by even the most competitive media outlets. Together, we’ll craft what to say to get the attention of big players in the wild, noisy world of publishing.

In this module, you’ll discover:

• How to effectively pitch any editor in any niche on any topic
• My strategy to never run out of stand-out story angles and irresistible topics that editors at places like Huffington Post, Business Insider, and Shape magazine can’t get enough of
• How to piggyback on trends in the zeitgeist to make your pitch even more enticing to editors
• Polite-but-assertive follow up strategies to get a “yes!” response from busy editors…without becoming an annoying stalker
• My unique “Laddering Up” sales technique to leverage each media feature to get more and bigger publications to approve your pitches. (Bonus: you can apply this same strategy to land more and bigger clients, more and bigger speaking gigs…the opportunities are endless!)

Module 4: Swoon-Worthy Content

Your pitch was approved!! Pop, fizz…wait. Before we can celebrate, you’ve got to write that article!

Because if you don’t submit a killer article that fulfills the promise of your pitch, your piece will never get published. Follow this simple system to create an editor-approved article that leads readers to your website like hipsters to a deconstructed latte. No previous writing skills required!

You’ll learn:

• The 5 simple elements your article must include to get published in print or online
• How to write a story that hooks interest, gets tons of clicks, and makes readers take the next step with your business
• Productivity hacks to make the writing process easy, fun, and fast (I bang out my articles in 45 minutes flat!)
• Concrete ways to generate new business by writing in a way that makes readers fall in love with you
• How to optimize your website to take advantage of all the traffic your guest posts will be sending you

Module 5: The Wildfire Factor

You think you wrote 600 words with your article? You didn’t — you wrote 600,000 words…if you know how to use and promote it the right way. This module is about maximizing every media spot, stretching every word, and fanning the flames to watch your message spread and reputation shoot to the stars.

Module 5 is all about:

• Your Post-Publish Checklist of the promotional activities to do once your article goes live so that everyone sees it
• The syndication secrets that lead to thousands of likes, shares, and comments — and millions of views — on your articles
• How to 10x your content by repurposing it on your blog, as part of a book, or in a paid program or course…with integrity and permission
• My “Topic Remix Method” to re-engineer your most successful published articles to pitch to new media outlets (to save time writing new content and brainstorming new topics)
• How to build powerful relationships the right way to become every editor’s go-to person in your industry for future press opportunities
• The million-view trick to get your work shared by influencers who are happy to spread the word, if you know how to work it! I’ve had my work shared by Paolo Coelho (author of The Alchemist), Arianna Huffington, Tony Robbins, Kris Jenner, Steven Pressfield, and Dave Asprey (founder of Bulletproof Coffee) using this strategy — some of the coolest moments of my life!

Your 4 Proven-to-Work Scripts

Clueless over what to say in your writer bio, pitch, follow-up emails, or call-to-action?

Don’t sweat, pet. All you’ve got to do is fill in the blanks of these battle-tested scripts to create your own irresistible copy.

These scripts are based on a combination of what’s proven to work and what I know editors like to receive.

Your Memorable Bio

Your writer bio needs to give editors and readers a taste of what you’re all about…in only a handful of characters. Use this script for a bio that’s professional, memorable, and completely YOU.

Your Perfect Pitch

I’ve used this pitch to successfully land media placements in Oprah.com, Huffington Post, Marie Claire, Forbes, Business Insider, and the Today show. With this script, you’ll pitch like a PR pro and spin your story in a way that editors can’t refuse.

Your Polite Follow Up

Editors are some of the busiest people on the planet. So if you don’t hear back after pitching, don’t give up! Use this script to keep the ball rolling in a polite way until you get your “heck yes!”

Your Captivating Shirttail

Your shirttail is the snappy call-to-action copy at the end of your article that makes readers want to take the next step. You’ll get the proven shirttail script to drive major traffic to your site or offer, so you’ll never miss the opportunity for new leads again.

BONUSES

Private Facebook Community ($497 Value)

Want to jam on your content ideas and test-drive your pitch? Your wish is my command!

Inside the private Five Minutes to Famous Facebook community, you’ll connect with me and my team to get targeted feedback on any stumbling blocks that come up along your path to getting published. I’m in there – LIVE! – all the time.

Plus, you’ll also have a gold mine in the network of other FM2F students. You can discover secrets of what works best, share tried-and-true tips, and hey, maybe even score hard-to-find editor contact info from other students!

Plus more… additional interviews added regularly! And you have lifetime access to all of every single one.

I sit down with my beloved editors and good friends and ask them the burning questions non-PR peeps like us really want to know!

In these bonus interviews, our top-notch editors gives you the inside scoop on topics like:

• How to really stand out and get featured, fast
• What they look for in people just like you and me – and how we can best show up
• The differences between pitching a print and digital editor
• How to convey expertise in both the pitch and your writing/media appearance without going overboard
• How to consistently come up with good ideas that attract a lot of attention