Course Description

Russ Henneberry (Ryan Deiss, Perry Belcher) – Digital Marketer Content Marketing Certification

Russ Henneberry (Ryan Deiss. Perry Belcher) – Digital Marketer Content Marketing Certification

Delivery: Digital Download

 

 

Russ Henneberry (Ryan Deiss, Perry Belcher) – Digital Marketer Content Marketing Certification

Archive : Russ Henneberry (Ryan Deiss, Perry Belcher) – Digital Marketer Content Marketing Certification

Digital Marketer Content
Marketing Certication

Content marketing isn’t an “optional extra”…it’s ESSENTIAL! And businesses know that. But who can they trust
to implement a content a strategy that will actually deliver qualied leads and prospects without creating a ton
of extra work or hurting their brand equity? That’s where the Content Marketing Mastery training and
certication comes in.
In this class, you’ll receive the most up-to-date content marketing strategies and methodologies that are
actually working TODAY, including:
How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
The 8 tools you’ll need to be an eective content marketer
The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU)
into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and
prospects
5 content types that convert leads into serial, high-ticket buyers
12 Goals, 16 Metrics and 21 dierent types of content to create a content strategy that is laser focused on
moving the needle for your organization. (Building this content plan is a snap using our Content Marketing
Plan worksheets)
The 60-Second Editorial Planner document that makes content planning a breeze (Seriously… you can plan
a week of content in less than a minute)
6 simple article tweaks (My favorite is Hiding Easter Eggs) you can make to any piece of content that will
get it CONSUMED
The 4 proven ways to nd people that can create content for you (and the two ways you can motivate them
to create outstanding content for you)
212 blog post ideas that guarantee you’ll never have writers block again including…
8 blog post types that hijack the virality and authority of OPC (Other People’s Content)…you won’t have to
write a single word.
The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your
website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
The SEO silo process that has worked since the rst blogs went online in the 90’s, stopped working when
the spammers started keyword stung and building shady links, and now is the ONLY thing that works to
get free Google trac.
The 9 Components of The Perfect Email Newsletter (The Greased Chute opening and Drill Down P.S. are
two tactics that drive email trac through the roof)
PLUS… you’ll learn the 8 organic (free) and 5 paid trac channels you can employ to spread your content
across the social web (Adding these trac strategies to great content is liking pouring gasoline on a
bonre)

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