Johnathon Altfeld & Doug O'Brien - Belief Craft

Johnathon Altfeld & Doug O’Brien – Belief Craft digital course

Course Description

Johnathon Altfeld & Doug O’Brien – Belief Craft

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Johnathon Altfeld & Doug O’Brien – Belief Craft


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 width=Here’s a secret way to laser in on your client’s hidden decision strategies, find their hot buttons that get them to change their mind, buy from you, or clear away objections almost magically.


These Ground-Breaking Techniques Will Make You Absolutely Unstoppable in Sales, Significantly More Effective in Changework, and Surprisingly More Compelling in Negotiation. You’ll Discover How to Covertly Influence People to Make Better Decisions.

…most effective & fastest way to identify & change beliefs.
    “A seminar that is designed to deliver, and then delivers, the most effective and fastest way to identify and change beliefs.”

     – Michael Vanderdonk, IT Consultant & NLP Trainer, Sydney Australia


Dear NLP Enthusiast,

       Finally, some 5 years after it was first trained, you can now learn “Belief Craft” in the comfort of your own home. Many NLP enthusiasts are missing certain critical skills for understanding how others think and where their mental pivot points are for changing their minds. You’re about to discover a new, proven blend to:

Change minds covertly WITHOUT raising suspicions or defenses; They’ll never see it coming, and they’ll be agreeing with your position and nodding their heads before you’ve finished talking.
Help move potential clients & sales prospects to CLOSE THE DEAL in such a way that they’ll be permanently glad they did it. Not one professional in a thousand knows these secrets, and this is a rapid way to engorge your bank account.
Uncover instant areas of agreement between brutally battling sides; watch disagreements melt when you apply this powerful approach.
Rapidly influence your coaching or therapy clients to make powerful changes; Get them to carry out your instructions or suggestions without hesitation or resistance… and have them think it’s fully their choice.
Tap in to closely-held belief-changing strategies known only to a handful of insiders. You’ll have these techniques mastered, ready-to-unleash, by the conclusion of this training.
Mysteriously convince romantic prospects why you actually ARE their type. Warning: you may be so flooded with opportunities, remember to exercise responsibility and discretion.
Skyrocket your referral rate with secrets practically stolen from a Dentist who locked his doors, unlisted his phones, turned away customers and exploded his client list. You already have what it takes to implement this strategy once you discover his wacky secret.
Amaze your Peers with your mystifying and high-impact Verbal Wizardry; Yes, your verbal magic tricks will sound cool, but more importantly, your friends will ‘wake up’ with changed minds.
Clone the highest performing member of your team, and reproduce the excellence, expertise and results across the entire team. This is the missing ingredient that makes NLP Modeling work simply and effectively.

A Life-Transforming Process

       There are a lot of different approaches in the NLP world to working with beliefs. Most focus only on the change, and don’t lead to consistent results. This system combines two disciplines (one well-known to NLP audiences, another completely new to most NLP audiences) in an innovative way. We’re bursting with excitement to share with you the power of this unique blend.

    One of these two now-blended systems teaches how to unravel other people’s belief & decision systems, and the other system teaches how to change people’s beliefs. You’re welcome to find yourself astounded that these two systems weren’t brought together until now…

       Two highly regarded trainers of NLP merged their areas of expertise. They unleashed their one-two punch first in London in 2004, then Orlando, and then finally again during Summer 2008 as part of their Master Practitioner program. This is news, folks. Big news! Because…

You Can Send Your Skills Through the Roof!

       Beliefs are at the heart of everything we do. The wrong belief can cripple our productivity, and the right belief can send it through the roof. Negative beliefs make us hesitate, and positive beliefs make us soar. The power to hinder, or enable greatness. Most of our future ability to achieve what we want… is all tied to beliefs.

       Now two acclaimed NLP trainers, each with our own special focus on working with beliefs, have partnered together for a very unique training.


Belief Craft = Knowledge Engineering + Sleight of Mouth!  (You’ll read more about each of these further down.)


Roger Bannister’s Beliefs Broke the 4-Minute Wall
    In 1954, Roger Bannister broke the world record and ran the mile in under 4 minutes. In the history of the human species, no one had done it. It had been considered impossible…. Not possible by a human body.

     Within a year of Bannister’s record, 37 more runners broke the 4 minute barrier. A year later another 300 broke it.

     The powerful magic that made it possible: BELIEFS


Greg Louganis’ Beliefs Turn Failure to Perfection
    When Greg Louganis injured his head at the qualifying rounds of the 1988 Seoul Olympics, he believed he couldn’t go on in the competition.

     His teammates all said he could do it, he could still win the Gold, but none of that moved him.

     Then his coach said “If you do & fail, you’ll be disappointed, but you’ll have self-respect. If you don’t — you’ll never forgive yourself for the rest of your life.

     In response to that, Greg steeled himself, showed up for his formal competition, and went on to win another Gold Medal, and become the first person to successfully defend his Olympic springboard title.

     The powerful magic that made it possible: BELIEFS


Columbus Believed the World Was Round…
    Everyone used to believe the world was flat. And that prevented exploration for thousands of years. Until Christopher Columbus believed differently than everyone else.

     One man reached inside and grasped the Power of his Belief — as his only real motivation for risking his life and reputation… and proved the entire world wrong.

     The powerful magic that made that (and this upcoming seminar) possible: BELIEFS!


What Many People Have in Common With a Circus Elephant
    When Circus Elephants are babies, they’re shackled with ankle-clasps, and chained to a post. Their range of movement was then limited to the length of the chain from the post. When they’re fully grown and have more than ample power to break the chains that bind them, they never break free. They become limited not by the power of the chain, but by the power of their beliefs, by the psychological chains that they’d come to accept as real.

     In what ways are some of your own choices and behaviors reminiscent of these baby elephants?

     We will give you the tools to break those self-imposed chains, for yourself and for others.


       If you think you have anything in common with Circus Elephants, you’re in for an incredibly liberating, life-changing experience.

How a Laid-Back Guy from Stress-Ridden New York City, and a Workaholic from Sunny & Casual Florida, teamed up to break new ground in NLP

       We aren’t the originators of the field, nor were we amongst the earliest wave of trainers in NLP from back in the 1970’s. However, both Doug & I continue to receive amongst the highest accolades & most glowing student reviews, on public NLP forum sites. Outside of possibly the two original founders, I think you’d be hard-pressed to find a more personable and innovative pair of NLP trainers, anywhere. We’re committed to excellence both for ourselves and for our students & customers.

    We trained the first run-through of this ‘hybrid’ workshop in London back in June 2004, that brings together two different systems of thinking, in an amazing new way — which many of our students had been calling for. And indeed, you’re going to read some consistently phenomenal student reviews below. Here are just a few reviews to get you started:

…Belief Craft tops them all.
    “Out of the many seminars and trainings I’ve participated in over the years, Belief Craft tops them all. If you make the decision to take this course, you’ll not only get everything you wanted, but also things you never imagined.”

     – Jim Black, Philadelphia, PA


Outrageously Improve your Results

With Effortless Verbal Skills

       Doug O’Brien is a long-time Trainer of NLP and Ericksonian Hypnotherapy, and is based and runs workshops primarily in New York City. In addition, Doug is known for having been one of the top trainers on Anthony Robbins’ training team some years ago.

       One of the most popular areas of interest in NLP is “Sleight of Mouth,” which teaches 16 language patterns that you can use anytime to change people’s minds about things that aren’t serving them very well. Doug O’Brien is the author of an immensely popular 2-CD set and workbook on “Sleight of Mouth” patterns. You can use these patterns virtually daily, even hourly, to become more persuasive.

Unravel Beliefs Conversationally

and Install More Effective Patterns

       Jonathan Altfeld is a trainer of NLP who began his training career in 1997, and rapidly built up a fan base around the world, due to his innovative style and amazing prior career in the Artificial Intelligence field.

    One of Jonathan’s most unique developments is his course on “Knowledge Engineering” – which teaches students a new & unique approach to modeling decision strategies, and unconscious beliefs. In the field of NLP , which emphasizes the value of modeling human subjectivity , not much of that seems to be going on. Strangely absent are hordes of NLP modelers who can truly and effectively model excellence everywhere around them. Whereas Jonathan’s students master these skills in a very short period of time.

    Jonathan’s popular home-study course has produced rave reviews. The Knowledge Engineering model is already being included by other trainers as part of their Master Practitioner program. You’re going to see more of that over time.

    Check out this tale of Jonathan using KE, in action:

John Schertzer writes: “How Jonathan Permanently Ended my Brother’s Lifelong Fear of Public Speaking With a Laugh-Inducing, Mind-Zapping, 1-Liner…”

       It happened so fast, I’m still amazed. I kid you not; I was there, I saw it happen, I know what took place, I listened to everything that Jonathan and my brother said to each other, I watched for all kinds of nonverbal signals, but I was totally unprepared for how fast, how pervasive, and how targeted Jonathan’s final one-liner would be. It was like one of those magical moments hinted at by all the NLP & Ericksonian literature, which I’d never seen happen quite that fast, in person.

    Jonathan spent 5 brief minutes interviewing my brother about his fear of public speaking. Then Jonathan turned to the rest of us and asked us to pay closer attention. Then he turned to my brother, asked him a single question, and we watched as my brother started… well… oscillating… a little bit. Looking left & right, tilting his head this way & that… then finally giggling in a state of confusion… and then outright laughter.

       It was like watching the legendary Milton Erickson or NLP’s co-founder Richard Bandler. Until Jonathan broke down what he did, we didn’t have a clue how slick this model was. I knew I had to master these techniques. And when you’ve seen them in action, you’ll want to add these to your arsenal.

This isn’t my first outspoken support of Jonathan’s work.

Here’s one of my earlier testimonials:

    “I came back from his training in Boston this past August and I was cooking! A few weeks after the training I did what many people said was my best poetry performance ever — actually had people calling me up, asking me to email poems to them, and to put them on my mailing list (but I don’t have a mailing list) — and since then I’ve been very useful to my friends, family and clients, helping them deal with emotional and mental obstacles, and make creative breakthroughs and achieve their goals. Jonathan sets a great example, and blasts through beliefs that are holding you back from being your best. But I’ll let YOU find out how.”

     – John Schertzer

    NLP Master Practitioner

    VP of Wachovia Securities

    New York, NY


Introducing the Stealth NLP Trainer

       Doug is amazing. Most people know of Doug through his Sleight of Mouth audio program. Others know of him through his affiliation with Tony Robbins, or for his work in NLP &/or Ericksonian Hypnosis. With Doug, people aren’t prepared for how layered his work can be — but then that’s something one can expect from a man who’s spent more than 20 years mastering his understated multi-channel communication skills.

       On the surface he’s this really nice, funny, and self-effacing guy. He even seemed a bit laid-back in a ‘California’ kind of way. Then you begin to notice the subtlety with which he’s working, and realize that behind his disarming & charming exterior, exists a solid core of skill and intellectual rigor that is delightfully stimulating.

       Perhaps this dates back to his background as a classical musician. Doug attended The Guildhall School of Music at the Barbican (perhaps those of you in London may recognize that). He has that self-discipline to practice something until it’s mastered, and quietly demands that same behavioral competence of his students, as well.

One of Doug’s Gifts is Knowing When to Say the Right Thing at the Right Time, to Keep a Student Moving on Their Own Path, at an Optimal Speed!

       One of Doug’s gifts is his effortless use of the Discovery Method, installing new behaviors and skills. The effect is pure magic. You get skills & knowledge, and you don’t have to work very hard at it along the way.

    It would be a very common experience at one of Doug’s live seminars to watch Doug use certain gestures at certain moments, and then discover yourself suddenly feeling differently and more confident, more knowledgeable.

What the Experts Say About Doug O’Brien Guarantees Your Life-Changing Results:

Robert Dilts, the man who coined the phrase “Sleight of Mouth”:
    “I have known Doug O’Brien for many years and have been consistently impressed with his skill and integrity. Doug is one of the rare teachers who is able to integrate NLP and Ericksonian hypnosis, so that students develop both conscious and unconscious competence. I confidently endorse him as a trainer, and as a person.”


Anthony Robbins, author of “Unlimited Power” and “Awaken the Giant Within”:
    “There are only a handful of people in the country whom I have personally trained and am totally confident in recommending. Doug O’Brien is one of these few.”


Richard Bandler Co-Creator of NLP:
    “I highly recommend Doug O’Brien of D.O.B. & A. He is continually updating his training with the most up-to-date skills I have developed and is one of the few centers licensed internationally through the Society of Neuro-Linguistic Programming.”


John LaValle, Co-Author of Persuasion Engineering:
    “Doug O’Brien is that rare combination of humor, integrity and top-notch skills. If you want to learn NLP, do this class.”


Dan Millman, Author of Way of the Peaceful Warrior:
    “I especially enjoy Doug’s sense of humor -how he combines compassion with a light-hearted spirit.”


    There you have it — two amazing NLP Trainers have combined forces to produce an entirely new training, which we call…

Belief Craft: The Art & Science of Pervasive, Elegant, Powerful, and WELCOME Belief Change.

[Click Here To Purchase Now!]

       We held our first 4-day powerhouse Belief Craft workshop in London & Orlando back in 2004 & 2005, and did so again in 3 long days in Tampa, Florida, June 2008. That course was recorded & edited into this new audio program — a full 13+-hour seminar set, as .mp3 files and a 60-page .pdf manual. Here’s a couple more Belief Craft reviews:

…massively improved my modeling and changework…
    “Belief Craft is an exceptional course that has massively improved my modeling and change [-work] abilities. I would highly recommend it to anyone who wants to take their NLP and change skills to a new level.”

     – Tom O’Connor, Network Consultant, London, UK


…order of magnitude more powerful than plain ‘Sleight of Mouth.’
    “Jonathan and Doug work well together — both are excellent NLP trainers. The material ‘Belief Craft’ is an order of magnitude more powerful than plain ‘Sleight of Mouth.’ Although I’ve suspected this for years and begged Jonathan to do it, he’s now found a great training partner in Doug. Both offer a genuinely unique and much needed product in the NLP market!”

     – David Gould, Therapist, Bristol, UK


       Naturally, you’d want to know what you’d learn there, and what you’d be able to do better, and accomplish, afterwards. Let’s first explain what the two separate components of Belief Craft are. So, here’s…

How “Knowledge Engineering,” the First Half of the “Belief Craft” Seminar, Truly Reveals HOW PEOPLE TICK.

    In NLP, arguably the true core of the methodology is modeling subjective excellence. And yet, there aren’t many other useful home-study courses out there that clearly teach how to model subjectivity. Why is that?

       And yet – Jonathan arrived into the NLP world back in 1997, from a prior career in Artificial Intelligence (AI), and synthesized a methodology that combines other methods of tracking human decision systems from the AI community, with NLP. The result is, well, quite simply, the only short & sweet home-study course that teaches modeling subjectivity — let alone teaches working with belief systems in real-time. This model is slowly becoming accepted by other NLP trainers as a ‘better way’ of teaching explicit/analytical modeling.

    Here are some of the core abilities you’ll acquire by working with the Knowledge Engineering system:

  1. Eliciting Strategies:
    Decision sequences, whether well-formed or not, whether clean or cyclical and never-ending — all become instantly clear to KE practitioners. And that lets you drive someone through their strategy with ease — or — design more optimal ones for them.
  2. Recognizing Patterns:
    Over time, you’ll start to notice why people make the same kinds of mistakes over & over again — it usually boils down to poorly structured belief systems. And these kinds of patterns do emerge almost automatically, once your ears are more finely tuned…
  3. Hearing Presuppositions:
    Most people make poor guesses about other people’s hidden intentions. Hidden intentions can’t be kept hidden for long, from well-trained KE practitioners. When KE is properly done — hidden intentions show up as “missing sections” of an elicited belief system that’s already driving behavior.
  4. Tracking Reasoning:
    When you start to more accurately track how people process information, and in what sequence their beliefs force them to consider choices, you’ll literally be tracking their minds, walking through their beliefs. This is immensely important for modeling expertise. And, incredibly helpful to those that need help making decisions.
  5. Optimizing Expertise:
    Most experts acquired their expertise slowly over many years. As a result, their logic may be highly accurate, but is usually not optimal, for teaching what they know to others in an optimal way. KE practitioners can streamline ANY areas of decision systems, and/or human knowledge.
  6. Multiprocessing:
    KE makes it amazingly clear just how much occurs in our minds concurrently. This discovery will help FREE your mind up to be more able to do what it already knows how to accomplish.

    And, here’s what several other people have to say about KE:

“Peter Freeth, London, UK”
    “Less than 5 hours after the end of Jonathan’s KE course in London I’m visualising extensive and complex belief systems hidden within language – and keeping up a ‘full time’ conversation at the same time. Why is this useful? In the past I may have gotten to a strategy and thought ‘I’m done’ whereas now I hear and see the whole complex structure. Key decision points and` behaviours are emerging which are many times more complete, powerful and elegant than anything I would have arrived at previously through standard ‘strategy elicitation’.

     “Before today, I knew people who I thought were complex, now I know that they’re no more complex than anyone else, they just hide their beliefs better. This means that I know that I can now choose to work with everybody rather than just the ‘easy people’. I am now creating subtle and elegant interventions without thinking about it and I know how much that is going to benefit me more and more over time. And I had a great time too!”


“Ted VanderNoot, London, UK”
    “Your presentation of AI & Knowledge Engineering & how computer software systems can learn & decide was quite interesting. But using these models to then explore modelling in the NLP context was mind-blowing! It was really cool how well we were tracking beliefs by only the second day. […] Not only could we track beliefs & language patterns “on the fly” but we could unravel their interconnections & their interactions conversationally. I thoroughly recommend your course to anyone who wants to improve their skills at tracking language patterns & modelling.”


How “Sleight-of-Mouth,” the second half of the “Belief Craft” seminar, revealed how to stay one step ahead of ANYONE.

       Sleight of Mouth is a system designed specifically for disabling limiting beliefs, and zinging people’s minds in much more useful directions. Sleight of Mouth works amazingly well, whether with therapeutic change work, negotiations, sales, or for that matter — anytime the ability to communicate well and influence is at a premium.

       It was modeled on the patterns of some real masters of communication. Robert Dilts coined the phrase “Sleight of Mouth” after observing/tracking Richard Bandler using it as a training process during seminars. Doug teaches it in a way that is succinct and easy to learn, and most of all, highly usable, by involving all sensory modes and wiring it right into your nervous system.

[Click Here To Purchase Now!]

Demonstrate Masterful Verbal Belief Change

An example of Doug’s Conversational Ability to Stack Patterns…
    And I know your intent is to protect yourself with your old behavior, but what you’re really doing is holding yourself back from true security. (The “Intent” pattern)

     And if you look at the bigger picture you’ll see that that’s true for your children in their lives and in their future, isn’t it?” (“Changing Frame Size”)

     Because what we’re really talking about here isn’t whether or not your old pattern has worked, what we’re talking about is how you can move on in your life and claim true security with indepence and freedom. And that’s what you really want, don’t you? (“Another Outcome”)

     And you know that, just like the sailor who charts their path to open waters, you will enjoy clear sailing from this day forward, won’t you?” (“Metaphor”)


Yes, “Sleight of Mouth” Teaches How to Change Minds effectively, but There’s an Even More Important Lesson Here…

    The most important thing to learn from Doug’s “Sleight of Mouth” CDs is the difference between PROCESS… and CONTENT. When people get into an argument about something, 99% of the time, its a disagreement over something specific, some CONTENT. Working at the process level goes RIGHT PAST people’s CONSCIOUS ATTENTION, and all the way into their UNCONSCIOUS MINDS.

    What all the Sleight-of-Mouth ‘patterns’ have in common is that they work at a process level. And that’s how you’ll always be a step ahead of everyone else. While someone else is arguing over the color of the tablecloths, you might be changing his/her mind unconsciou

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